The Mobile App Bandwagon: Small Business Savior or Gimmick? | Innovation Insights | WIRED

By comprehending the benefits of digital to one’s business in the form of a mobile/native app, fledgling enterprises can easily reap the advantages of lower overhead costs and time, diminishing administrative demands, increased user engagement and exposure, and overall larger profits across the board.

According to a recent 2012 study from the Small Business and Entrepreneur Council, 78 percent of small business owners about 1.28 million have cited that they’ve saved an estimated 5.6 hours a median of 4.0 hours per day on the job simply from their firm’s use of mobile apps. Clearly, it’s evident that time does indeed translate into money. With the amount of hours of man power saved using apps, the translation into a dollar amount is certainly positive. The report delves deeper by providing an approximate number for savings in the form of $275 a week and $14,317 per year – a staggering figure for anyone with a small business or start up.

The concept of integrating apps into small business operations also has its fair share of marketing advantages. A New York Times article cites the following example

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