digital divide overcome internet access for elderly

Elderly Hardest Hit by Digital Divide

College Elder Care Survey: MOBILE tablet OWNERS needed! Working to Bridge the Digital Divide’ one question at a time.

elderly adults hit by isolation which is made worse by digital divide

Elderly Hit Hardest by Digital Divide

Click to take the brief survey – share with friends/family.

SURVEY: Bridging Elderly Digital Divide with mHealth

As seniors age they endure many changes and losses. This can lead to isolation and loneliness. While many younger people are comfortable with mobile technology and the internet a great many older adults are not. This has been referred to as the ‘Digital Divide’ and affects millions in America. I’m working to change that. As President of the Madison College, Phi Theta Kappa Honor Society the focus of my HONORS project involves conducting eldercare research in mobile applications for older adults. My team is entering the final stage of this critical research. I am calling upon my LinkedIn network for help with this effort. We are in need of more respondents – please be one or find one. It is hoped our research will lead to the creation of software that will help diminish lonliness and bridge the ‘Digital Divide’.

The mHealth SURVEY Madison College is conducting centers on TWO groups:

  • Those OVER 50 years of age that own a mobile tablet.
  • Those who provide health, housing or wellness services to adults over 62.

Your survey feedback will be used to help Senior Citizens – it is important! Time is short as we are near our data collecting deadline. Please respond ASAP. Do share this critical survey with the relevant audience. The Needs revealed by this eldercare survey will be addressed through the creation of new mobile apps for Seniors developed by my company.

Share the Survey LINK:
https://www.surveymonkey.com/r/mhealthSeniors

Mobile Applications for Apple, Kindle and Android

Mobiles Hot. Whats Next?

Mobile Applications for Apple, Kindle and Android

Publishing Cutting Edge Mobile Apps

Google acquired Nest for billions, and then Facebook spent several more billion on Oculus VR. We’re only a few months into 2014, and already billions have been spent by some of the world’s largest digital players, with each of these companies eager to own the next big thing. Mobile is right here, right now, but everyone knows that…In the battle to find and claim the next device that everyone will want, these companies will soon realize that next big thing is not a thing at all: It’s your…READ MORE

Are You Building Links Or Building A Business?

I’m not a Google hater. I don’t believe that they are out to get SEOs or ruin businesses. But I do think there is a problem happening around links at the moment that they aren’t exactly sure how to deal with — and the result is unwarranted penalties, miscommunication, and increased frustration from search marketers and marketers in general.So what can we do? The short answer is to focus on the business. For our clients, we are creating content intended to drive qualified traffic and leads, along with content intended to drive shares. We are helping clients build up their social presence and making sure they are participating in communities where their target audience is.We are monitoring press mentions, helping them with third-party posts aka guest posts, and identifying locations where a link will add real business value. None of what we are doing is building links for the sake of building links.Now for the longer answer…

As Mobile Revolutionizes Commerce, How Marketers Are Taking Advantage

App MarketingApps are also bridging the gap between brick-and-mortar retailers and e-commerce sites. Essentially, they have opened up new marketplaces in which both marketers and consumers benefit. For consumers, apps create a personalized digital environment that is extremely user-friendly.On the marketers’ side, apps provide a direct communication channel with their customer as well as access to real-time, user-level data that helps brands understand their customers’ journey. As a result, marketers become better equipped with knowledge of when to push out notifications, coupons, and deals, as well as deploy in-app targeting and update pertinent brand and consumer information.In many ways, apps have changed the role of the e-commerce site with their ability to facilitate research either by expediting the process with a quick scan of a QR code or by sifting through personalized content within the app itself.A great example of a branded app fulfilling timely consumer needs is American Apparel’s mobile app because it complements the in-store experience with outfit pairing suggestions, sale information and interactive product labels made accessible via QR codes.

Location-Based Mobile Marketing is Where It’s At for Consumers

Use of a geolocation feature is more than a nice-to-have option on a smartphone or tablet — its use has become a routine part of a consumer’s daily life. With U.S. smartphone penetration at 74% and rising, this represents a significant market share of the U.S. buying population.
Geo-Location Tied To Consumer Behavior

What’s especially interesting to marketers is that, aside from seeking directions to specific place, geolocation-enabled activities are most often directly related to consumer-related behavior. Whether it’s looking for a good place to grab a drink or researching a specific product in a retail store, customers have come to rely on their mobile devices as vital sources of information upon which they make an increasing number of decisions about how to spend their time and money.

Trend reports also show an interesting tipping point, consumers are now more likely to “check out” information that’s related to their current location rather than share or “check in” with their current status.
Checking Out Info, Rather Than Checking In

This means that there is a decrease in activity for check-in services such as Foursquare and social hubs like Facebook and an increase in consumers’ preference for marketers to nudge or push relevant, personalized content to their devices in real time. (That’s why Foursquare’s latest iOS version relies more on push alerts.) Alert-based ads and product information fit this appetite for content well and provide genuine value to consumers.

In fact, a nifty infographic provided by MDG Advertising shows that a whopping 72% of consumers say they will respond to calls-to-action in marketing messages they receive within sight of the retailer. With only 23% of retail marketers using some type of geotargeted data in their mobile marketing, there is a huge opportunity to give customers what they want when they want it.