As Mobile Revolutionizes Commerce, How Marketers Are Taking Advantage

App MarketingApps are also bridging the gap between brick-and-mortar retailers and e-commerce sites. Essentially, they have opened up new marketplaces in which both marketers and consumers benefit. For consumers, apps create a personalized digital environment that is extremely user-friendly.On the marketers’ side, apps provide a direct communication channel with their customer as well as access to real-time, user-level data that helps brands understand their customers’ journey. As a result, marketers become better equipped with knowledge of when to push out notifications, coupons, and deals, as well as deploy in-app targeting and update pertinent brand and consumer information.In many ways, apps have changed the role of the e-commerce site with their ability to facilitate research either by expediting the process with a quick scan of a QR code or by sifting through personalized content within the app itself.A great example of a branded app fulfilling timely consumer needs is American Apparel’s mobile app because it complements the in-store experience with outfit pairing suggestions, sale information and interactive product labels made accessible via QR codes.

Who couldn't use some Mobile freebies?  Be the hero in your office when you show your co-workers some great free apps.

Be the Office Hero with 15 Free Apps from the AppExchange – Salesforce Blog

Who couldn't use some Mobile freebies?  Be the hero in your office when you show your co-workers some great free apps.

Who couldn’t use some Mobile freebies? Be the hero in your office when you show your co-workers some great free apps.

Free stuff is pretty great, and free stuff that makes you look brilliant and amazing is the best. The AppExchange is a great source for free and amazing with more than 800 free apps that can help your entire organization be more productive.

If you’re just getting started with the AppExchange, you’ll probably want to check out a few of our Salesforce Labs apps. These apps are unmanaged packages available on the AppExchange designed to be completely customizable, easy to install, and super useful.

Salesforce CRM Dashboards: A set of pre-built example dashboards that will give you a great place to start building your own.
Salesforce Adoption Dashboards: Provide visibility into how well your organization is… well, adopting!
Action Plans: Creates reusable task templates for Accounts, Opportunities, Contacts, or Leads which is very useful for productivity’s sake.
MyCharts: Gives you a simple interface for creating charts that can be easily modified and shared with others, including inside the Salesforce1 Mobile App.
Chatter Terms of Use: lets you make sure that every user actively agrees to comply with your terms of use.
Free apps are good for more than dashboards and charts. They’re also perfect for planning, staying organized, saving tons of time, and even inspiring your team every day.

Retailers are under threat by the internet.

Retail Under threat from the internet

The Internet has changed everything — especially when it comes to shopping for consumer electronics such as TVs. The Internet now is the place where most consumers start their shopping, by checking specifications, reading reviews and comparing prices.

“No matter what I want to buy, I go to the Internet first — get an idea what the product is, what the price is,” said Syed Akhter, professor of marketing at Marquette University. “And as online retailers have figured out, once I go to their place, they make it so attractive for me in terms of price, in terms of assortment, in terms of varieties, that I say, ‘OK fine, I’ll buy it from you.’ That is what is happening.”

In other cases, consumers might first search the Internet, go to a retail store to see a product in person and then hunt online for a lower price — a practice called “showrooming.”

Unless a bricks-and-mortar appliance and electronics business has something special to offer the consumer, it will lose out to competitors, industry analysts say. That’s what happened to American TV, Akhter said.  American TV was undone by the Internet – Apps prevent that

Retailers are under threat by the internet.

Big Box or small time, the Internet has changed everything. Business must get mobile apps to survive.

“They didn’t have what we call in marketing a compelling value proposition,” he said. “That means I did not have any reason to go to their store. They were not…READ MORE
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