side view of a multi story blueprint showing stairways

BIMx – the ultimate BIM project presenter app

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Description

BIMx – the ultimate BIM project presenter app – is the greatly enhanced sequel to the original BIMx, the “Mobile Product of the Year, 2012” at the Construction Computing Awards. It features the “BIMx Hyper-model”, a unique technology for integrated 2D and 3D building project navigation.

side view of a multi story blueprint showing stairways

Quick, clean, and efficient. An iPad wielding architects best friend – BIMx. The BIM project presenter app.

BIMx Hyper-models offer extremely smooth handling and outstanding performance even for projects with complex 3D building models and excessive 2D documentation.

If you are an architect using ArchiCAD, BIMx is the perfect tool for you to present and/or share your designs with clients and contractors. In addition to making the whole workflow virtually hassle-free, BIMx will save you considerable money and the misery that comes with printing plans. You can unlock the BIMx Docs functionality for one project for less than the price of printing five standard documentation sheets and for unlimited number of projects for less than the printing cost of one complete documentation set. If you are not an architect but have a building project you need to follow, simply ask your architect to share with you the BIMx Hyper-model of the project to your iPhone/iPad.
Features include:

• BIMx Hyper-model*3D app display screen 568x568
• Fly & Walk mode
• Gravity & Egress recognition
• Hyperlinked 2D & 3D
• Smooth 2D-3D transition*
• Real-time 3D cutaway
• Trace 2D drawings on 3D*
• Photo-realistic mode
• Stereo 3D mode
• Left & right-handed joystick
• Finger controls (zoom, pan, rotate)
• On-screen navigation map
• Adjustable navigation speed

Facebook Wants to Bring Links Inside Apps – Digits – WSJ

Facebook CEO Mark Zuckerberg said in an interview with The Wall Street Journal that the company is banking its global user base of 1.3 billion people to push its standard to the top of the list. “We can help push that along and establish a standard and that’s what we’re trying to do,” he said.

Zuckerberg said Facebook’s strategy isn’t necessarily at odds with Google’s. “Facebook and Google are coming at it from different perspectives,” he said. Facebook’s goal is to “enable people to share content from different apps,” he said, while Google “is more about searching in apps.” He suggested that the mobile world may evolve so that “apps just mark up their views with all of these different kinds of things.”

One hurdle for mobile app links, Zuckerberg said, is convincing app developers to do the extra work to create them. Web links are basically automatic, whereas app links take an extra step. “The unfortunate situation right now though is that on desktop web or web in general, everything automatically has a URL,” he said. “But in mobile, it’s the opposite.”

Zuckerberg said getting developers to create the URLs will mean showing them there’s real value in doing the extra work. If app developers want to appear in searches, they might use Google’s standard. If developers want to attract Facebook’s billion users with links sending them directly to specific places within their app – like a song on Spotify – they might use App Links, he said.

“Those kinds of killer use cases I think are the thing that’s going to drive the adoption of this, but I think it’ll be a few years before

Got SEO Basics? 5 Tips To Boost Your Organic CTR

1. Search Engine Results Page (SERP) Ranking

Marketers everywhere are chasing after Page 1 organic rankings, but is there much of a difference between Position 1 and Position 6? Or Position 2 and Position 7? The short answer is “yes”!

Studies conducted by Nielsen Norman Group report that web users view the screen in an F-shaped pattern, and spend 80% of their time looking at information above the fold (the portion of the screen viewable without scrolling — usually rankings 1-5).

Based on these data, one could infer that rankings above the fold are seen first and more often — and that users may be more likely to click on these listings simply because of their navigation behavior.

Moreover, data from a 2013 Google CTR Study by Catalyst indicates that on average, 83% of Page 1 organic clicks go to the first four organic rankings.

Clearly, while ranking on the first page is great for achieving brand visibility, you need to get your website to rank above the fold to begin seeing substantial traffic gains.

Google_Desktop_CTR

Performance Tips:

Strive to achieve organic rankings closer to the top of the search result pages (above the fold), as these positions can drive higher CTRs.
Focus your e-commerce organic strategy on developing informational based content. SERP listings for informational search queries above the fold are less cluttered and will have a better chance of attracting the user’s attention/click.

Are You Building Links Or Building A Business?

I’m not a Google hater. I don’t believe that they are out to get SEOs or ruin businesses. But I do think there is a problem happening around links at the moment that they aren’t exactly sure how to deal with — and the result is unwarranted penalties, miscommunication, and increased frustration from search marketers and marketers in general.So what can we do? The short answer is to focus on the business. For our clients, we are creating content intended to drive qualified traffic and leads, along with content intended to drive shares. We are helping clients build up their social presence and making sure they are participating in communities where their target audience is.We are monitoring press mentions, helping them with third-party posts aka guest posts, and identifying locations where a link will add real business value. None of what we are doing is building links for the sake of building links.Now for the longer answer…

Why Bad Linkbait Needs to Die: How Linkable Assets Deliver 10x More Value – Moz

How linkable assets deliver 10x the value

The great thing about linkable assets is that, when successful, they take on a life of their own and the SEO benefit can grow to 10 or even 100 times what was originally anticipated.

Good linkable assets earn repeat visits and traffic over time. Links aren’t pushed but earned in unexpected places with natural and topically relevant anchor text. Plus, when you publish valuable content actually related to your core subject matter, you help establish yourself as an authority on that topic, and more likely to appear in search results for topically relevant queries.

Because good linkable assets often earn a greater variety of links spread over time through value instead of aggressive link promotion, they are less likely to ever earn a Google penalty.

Examples of linkable assets include this worldwide guide to etiquette, this online salary calculator or even Moz’s Google Algorithm Change History.

Questions used to help identify linkable assets:

Does it create something new?
Does it make something easier?
Is it likely to be used again and again?
Does it reveal new insight or knowledge?
Does it create something beautiful?
Does it evoke a strong emotional response?
Does it provide practical value?

Can linkable assets also be linkbait?

The most successful linkable assets possess the better qualities of fine linkbait. In fact, for SEO benefit, it’s essential that your linkable asset invoke a strong emotional response or be perceived as having high practical value.

This is the “sweet spot” in the middle that combines the best marketing value of linkbait with the added value of linkable assets.
Linkable assets: exemplary examples
Visual assets

Rand mentioned a good number in his recent Whiteboard Friday Why Visual Assets > Infographics, so I wanted to list a few more that offer high practical value and succeed in earning natural, highly-topical links.

Can an infographic act as a linkable asset? Yes, when it meets the requirements defined above.

This excellent Radiation Dose Chart infographic created by xkcd not only inspires awe but has been linked to thousands of times due to people wanting to share its practical utility.