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Retailers Readying for Barcode’s Successor? | STORES.org

A decade ago, common thinking was that radio frequency identification might be the next big evolution in store-level product identification, allowing instantaneous checkout and back-end inventory management. But its coronation seems to have been premature, as it has proven to be too expensive to incorporate into low-margin products, and consumer devices capable of detecting RFID signals just haven’t caught on.Increase checkout speedHowever, a new innovation of note emerged from the recent NRF annual convention: digital watermarking — a cost-effective technology that promises to bring the barcode into the 21st century by dramatically speeding checkout, improving reliability and creating unprecedented consumer engagement opportunities with today’s mobile-enabled shoppers.Digital watermarks are imperceptible patterns that can be

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