— Longevity (@longevitymag) November 20, 2015
College Elder Care Survey: MOBILE tablet OWNERS needed! Working to Bridge the ‘Digital Divide’ one question at a time.
Click to take the brief survey – share with friends/family.
As seniors age they endure many changes and losses. This can lead to isolation and loneliness. While many younger people are comfortable with mobile technology and the internet a great many older adults are not. This has been referred to as the ‘Digital Divide’ and affects millions in America. I’m working to change that. As President of the Madison College, Phi Theta Kappa Honor Society the focus of my HONORS project involves conducting eldercare research in mobile applications for older adults. My team is entering the final stage of this critical research. I am calling upon my LinkedIn network for help with this effort. We are in need of more respondents – please be one or find one. It is hoped our research will lead to the creation of software that will help diminish lonliness and bridge the ‘Digital Divide’.
- Those OVER 50 years of age that own a mobile tablet.
- Those who provide health, housing or wellness services to adults over 62.
Your survey feedback will be used to help Senior Citizens – it is important! Time is short as we are near our data collecting deadline. Please respond ASAP. Do share this critical survey with the relevant audience. The Needs revealed by this eldercare survey will be addressed through the creation of new mobile apps for Seniors developed by my company.
Share the Survey LINK:
By comprehending the benefits of digital to one’s business in the form of a mobile/native app, fledgling enterprises can easily reap the advantages of lower overhead costs and time, diminishing administrative demands, increased user engagement and exposure, and overall larger profits across the board.
According to a recent 2012 study from the Small Business and Entrepreneur Council, 78 percent of small business owners about 1.28 million have cited that they’ve saved an estimated 5.6 hours a median of 4.0 hours per day on the job simply from their firm’s use of mobile apps. Clearly, it’s evident that time does indeed translate into money. With the amount of hours of man power saved using apps, the translation into a dollar amount is certainly positive. The report delves deeper by providing an approximate number for savings in the form of $275 a week and $14,317 per year – a staggering figure for anyone with a small business or start up.
The concept of integrating apps into small business operations also has its fair share of marketing advantages. A New York Times article cites the following example
Facebook CEO Mark Zuckerberg said in an interview with The Wall Street Journal that the company is banking its global user base of 1.3 billion people to push its standard to the top of the list. “We can help push that along and establish a standard and that’s what we’re trying to do,” he said.
Zuckerberg said Facebook’s strategy isn’t necessarily at odds with Google’s. “Facebook and Google are coming at it from different perspectives,” he said. Facebook’s goal is to “enable people to share content from different apps,” he said, while Google “is more about searching in apps.” He suggested that the mobile world may evolve so that “apps just mark up their views with all of these different kinds of things.”
One hurdle for mobile app links, Zuckerberg said, is convincing app developers to do the extra work to create them. Web links are basically automatic, whereas app links take an extra step. “The unfortunate situation right now though is that on desktop web or web in general, everything automatically has a URL,” he said. “But in mobile, it’s the opposite.”
Zuckerberg said getting developers to create the URLs will mean showing them there’s real value in doing the extra work. If app developers want to appear in searches, they might use Google’s standard. If developers want to attract Facebook’s billion users with links sending them directly to specific places within their app – like a song on Spotify – they might use App Links, he said.
“Those kinds of killer use cases I think are the thing that’s going to drive the adoption of this, but I think it’ll be a few years before
1. Search Engine Results Page (SERP) Ranking
Marketers everywhere are chasing after Page 1 organic rankings, but is there much of a difference between Position 1 and Position 6? Or Position 2 and Position 7? The short answer is “yes”!
Studies conducted by Nielsen Norman Group report that web users view the screen in an F-shaped pattern, and spend 80% of their time looking at information above the fold (the portion of the screen viewable without scrolling — usually rankings 1-5).
Based on these data, one could infer that rankings above the fold are seen first and more often — and that users may be more likely to click on these listings simply because of their navigation behavior.
Moreover, data from a 2013 Google CTR Study by Catalyst indicates that on average, 83% of Page 1 organic clicks go to the first four organic rankings.
Clearly, while ranking on the first page is great for achieving brand visibility, you need to get your website to rank above the fold to begin seeing substantial traffic gains.
Strive to achieve organic rankings closer to the top of the search result pages (above the fold), as these positions can drive higher CTRs.
Focus your e-commerce organic strategy on developing informational based content. SERP listings for informational search queries above the fold are less cluttered and will have a better chance of attracting the user’s attention/click.