Are You Building Links Or Building A Business?

I’m not a Google hater. I don’t believe that they are out to get SEOs or ruin businesses. But I do think there is a problem happening around links at the moment that they aren’t exactly sure how to deal with — and the result is unwarranted penalties, miscommunication, and increased frustration from search marketers and marketers in general.So what can we do? The short answer is to focus on the business. For our clients, we are creating content intended to drive qualified traffic and leads, along with content intended to drive shares. We are helping clients build up their social presence and making sure they are participating in communities where their target audience is.We are monitoring press mentions, helping them with third-party posts aka guest posts, and identifying locations where a link will add real business value. None of what we are doing is building links for the sake of building links.Now for the longer answer…

Posted in mobile phone revenue and tagged , , , , .